Elon Musk is aerospace business SpaceX just ordered one of the larger advertising packages available from Twitter which Musk recently took over in a contentious $44 billion deal .The campaign is to promote the SpaceX satellite internet service Starlink in Australia and Spain.
The ad package know as a takeover at Twitter typically costs $250,000 or more for brands advertising on the social media platform .Elon Musk’s aerospace business SpaceX has ordered one of the larger advertising packages available from Twitter, the social media business he just acquired in a $44 billion deal and where he is now serving as CEO.
The campaign will promote the SpaceX-owned and -operated satellite internet service called Starlink on Twitter in Spain and Australia, according to internal records from the social media business viewed by CNBC.
The ad campaign SpaceX is buying to promote Starlink is called a Twitter takeover. When a company buys one of these packages they typically spend upwards of $250000 to put their brand on top of the main Twitter timeline for a full day according to one current and one former Twitter employee who asked to remain unnamed because they were not authorized to speak on behalf of the company.
Users should see Starlink brand messaging for the first three times that they open the Twitter app on the day or days of the planned takeover campaign in Australia and in Spain. The campaign which was purchased in the last week was slated to run in coming days first in Australia then in Spain.
SpaceX has not typically purchased large advertising packages from Twitter, the current and former employees said.
Hours after this story was first published, Musk wrote in a tweet SpaceX Starlink bought a tiny not large ad package to test effectiveness of Twitter advertising in Australia & Spain. Did same for FB/Insta/Google.
According to internal documents viewed by CNBC SpaceX has spent more than $160,000 on the Twitter ad campaign for Starlink in Australia and Spain so far.
0 Comments