Sweden 21.09.2022 Vogue Scandinavia with its digital first approach and commitment to innovating the fashion media landscape has today launched its first ever digital cover featuring the stars of Swedish cult favourite Netflix series Young Royals. Shot in Stockholm the exclusive editorial features the series core cast members Omar Rudberg, Edvin Ryding Malte Gårdinger Nikita Uggla and Frida Argento.
The launch of the latest cover marks a significant step forward for Vogue Scandinavias rich digital offering. Accompanying the editorial is a cover story that dives into the off screen personal backstories behind the shows filming and production, including the immediate connection in the audition between Rudberg and Ryding.I remember that he laid down on me on my legs looking up and I started touching his hair says Rudberg. And I just remember thinking Oh shit this dude is so good. From that moment he just felt its going to be us.
The story also covers Ryding taking a break from social media and the strangeness of going back to normal everyday school in between seasons Ryding tells me he has taking a breather from social media as well. I get very affected he says. It does not have to be in a negative way, I just realised it takes up a lot of my time. The youngest in the main cast Ryding spent his time between seasons back at high school. In an experience that mirrors that of Prince Wilhelm Ryding immediately felt all eyes on him. It was pretty meta he says. It was a bit difficult to cope with that was supposed to be my free zone.
And finally, the always trending topic of Rudberg and Rydings off screen relationship.
For the last time we are not a couple jokes Rudberg. Still they are in fairly constant communication texting, calling sending random Snapchats recently Rudberg sent an unprompted Snap of a squirrel. They will text to ask each other what they are wearing to an event or how long they plan on staying. Normal stuff really. Theres been just one downside to this closeness. It emerged while filming season two during their romantically charged scenes which lets face it is any scene in which the duo appears together. We were going to do these scenes that were dramatic and we could not do it says Ryding. In the beginning we would just laugh.
This first digital cover marks a new era for Vogue Scandinavia which has recently celebrated its one-year anniversary of publishing only print covers in a bimonthly timetable. With the introduction of digital covers cover launches would double throughout the year alternating between print and digital. All content related to the digital covers as it is with online print related content will be accessible through Vogue Scandinavias digital subscription.
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