Yesterday Amazon had a chance to give us at least something more on the subject of The Wheel of Time season 2. After all we saw the streaming service try to leverage some of their other hits to better promote the start of their Thursday Night Football NFL package.
So why did not they do something here, especially when they were presented with a golden opportunity? Remember for a moment that there were about a billion different commercials for Lord of the Rings: The Rings of Power during the game. It mostly comes down we suppose to timing and demographics. We think Amazon believes that the viewership for The Wheel of Time is probably different than the sports loving crowd but its also a false narrative to just assume that fantasy viewers do not like sports. They posted a promo of sorts for Jack Ryan season 3 on social media yesterday so why could not they have done that with this show also? It did not have to even give much away.
At this point we are trying to keep our expectations low for what Prime Video is going to give away over the next month or two. We do not expect a firm premiere date however it would be nice to at least get a premiere month or even just an approximate window as to when the show is coming back. Theres already a season 3 renewal and we tend to think the writers and producers are planning ahead yet things are still so ambiguous when it comes to the shows on air future.
In the end what we tend to think is going on here is rather simple: Amazon is just waiting until closer to The Rings of Powers finale to announce something more here even if its more than okay to have several fantasy themed shows promoted at the same time. So in the end we probably have to be patient for a little while longer.
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