Now its time for Ye to make the new industry. No more companies standing in between me and the audience said Ye.Ye, the artist formerly known as Kanye West has decided that he no longer wants to work with companies like Adidas and Gap for his fashion ventures.
In a new interview with Bloomberg, the multi hyphenate shared that its time for him to go solo in the style world. Its time for me to go it alone he told the publication. Its fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever. Like the round jacket the foam runner the slides that have changed the shoe industry. Now its time for Ye to make the new industry. No more companies standing in between me and the audience.
However, Ye still has a contract with Adidas, with which he created sneakers like the Yeezy Boost 350, that expires in 2026. His apparel line with Gap Inc. expires in 2030. They my new baby mamas he said in response. I guess we Are just going to have to co parent those 350s. In June West called out Adidas CEO Kasper Rørsted for blatant copying sharing a photo of the sportswear companys $55 Adilette 22 sandals which bear a resemblance in colorway and general feel to Yes $70 Yeezy Slides which are also produced by Adidas.No one should be held in that position where people can steal from them and say we sre just paying you to shut up Ye told Bloomberg. That destroys innovation. That destroys creativity. Thats what destroyed Nikola Tesla.
He also called out the Gap in several Instagram posts which are since deleted accusing the clothing brand of holding a meeting about the rapper without him present. In another message he shared the screenshot of a text discussion in which one message alleged Gap was copying a Yeezy Gap Engineered by Balenciaga T shirt design for Gaps own oversized logo T shirt.
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