Jerry Seinfeld is known for many things but being a style icon was never among them. Unles of course you count the The Puffy Shirt from the Seinfeld episode of the same name a garment that is so iconic that it now lives permanently at the Smithsonians National Museum of American History. So it came as a surprise to many that New York streetwear brand Kith chose the 68 year old as the face of its new collection.
On Tuesday the label unveiled a series of campaign images that immediately set the internet alight. Shot by celebrated photographer Mark Seliger, the pictures show Seinfeld perching on heritage furniture leaning on stacks of dusty books and sitting at a desk with a typewriter.The comedian is seen wearing somewhat effortlessly it must be said a range of Kiths new hoodies sweatpants varsity jackets and floral prints. Taken from a Fall 2022 collection rich in neutral tones and paisley fabrics the items modeled by Seinfeld are part of a capsule developed alongside clothing brand Russell Athletic and the City University of New York namely Brooklyn College and Queens College the latter of which he graduated from a mere 46 years ago.
Completing the looks with high top sneakers and baseball caps with brims of varying curvature Seinfeld has invited comparisons ranging from a Web3 startup founder to hip hop mixtape DJ on social media. The Jerry Seinfeld for Kith collection looks like everyone who tried to sell me drugs in high school tweeted reporter Connor D. Wolf. Others were more sympathetic however. Jerry Seinfeld looks great in all those outfits wrote one Twitter user. I do not know why everyone is making fun of him.And soon the discussion was not only about whether he looked cool but whether the sexagenarian comedian also looked hot.
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