Blender Bites Limited (the “Company”, “Blender Bites” or “Blender”), (CSE: BITE, FWB: JL4, WKN: A3DMEJ), an award-winning line of premium, organic and plant-based pre-portioned frozen functional foods, announces that it has signed a partnership with actress, performer and entrepreneur Julianne Hough as a brand partner, shareholder and strategic advisor as the Company prepares for a US product launch later this year.
Hough will be an active participant in the strategic marketing of the Company’s products and will also work in collaboration with Blender Bites’ founder and CEO, Chelsie Hodge, in the creation and development of a new product innovation, including an official product launch of the new collaboration.
Together, Blender Bites and Hough are committed to marketing the Company’s first to-market smoothie innovations, as well as its recently unveiled 1-Step Frappé, with the goal of increasing brand awareness across Canada and the United States.
“I am so thrilled to be joining Chelsie and her innovative team at Blender Bites,” says Hough. “I am personally a huge fan of the brand and am excited to be taking on this larger role within the Company. Their mission and intention of creating a clean, sustainable product without compromising nutritional value and convenience is something that truly aligns with my own lifestyle and routine. Their functional smoothie innovations are a game changer and make me feel energized every time, whether I’m about to take on my next workout or during a busy morning. I can’t wait for this product to come to the US and to continue to create with this team as I expand my entrepreneurial footprint.”
With the Company entering one of the biggest smoothie and functional food markets on the planet, Blender Bites looks to establish itself with Julianne, welcoming her as a shareholder. Julianne will offer strategic counsel and creative insight on product development to further the flavor profiles of the brand to meet the next generation of consumers.
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