The movie version of Fifty Shades of Grey shattered a few records during its opening weekend. Millions of women felt the need to read E.L. Jamess erotic drama about a virginal co ed and her billionaire BDSM loving boyfriend and they showed up for the movie too and even brought a few men with them.
Over the course of its first four days in theaters, the movie raked in $94.4 million in the U.S., plus $172 million more internationally and according to Box Office Mojo, about 32 percent of movie-goers were men.
Fifty Shades of Grey now holds the record for biggest Presidents Day debut. And apparently movie goers were not willing to take any chances that they might miss out on a ticket either that or they were embarrassed to face box office cashiers. According to Fandango 29 percent of the domestic tickets sold were purchased through the company and thats the biggest percentage for any movie in the companys 15 years in business. It turns out whips and play rooms are better marketing than paper bag puppets. In terms of February openings the movie trailed only one other movie, a slightly different drama The Passion of the Christ.
The Fifty Shades box office numbers are more in line with summer superhero themed action movies than an R rated romance. Guardians of the Galaxy brought in $94.3 domestically during its opening weekend and Captain America The Winter Soldier brought in $95 million. And while the attendance will almost certainly drop off after the first weekend Fifty Shades has one asset those blockbusters do not. Given that it is not a superhero flick which would entail loads of expensive special effects the movie directed by Sam Taylor Johnson cost just $40 million to make. Guardians cost $170 million.
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