Adidas plans to sell more Yeezy designs in the new year, though rapper Kanye who created the popular shoes will not be involved. The German-based company cut ties with West who legally changed his name to Ye in October. Ye was dropped following intense public pressure for Adidas to end its partnership with the musician over his recent antisemitic outbursts.
During a call about quarterly earnings on Wednesday Adidas chief financial officer Harm Ohlmeyer said the company is likely to continue selling Yeezy designs under a different product name. I can confirm that Adidas is the sole owner of all design rights related to existing product as well as previous and new colorways under the partnership he said. We intend to make use of these rights as early as 2023.Business Insider reported the Yeezy Slide could be an exception to this as the musician owns the patent for that design.Ye has not spoken publicly about Adidas claims they will continue to sell Yeezy designs.
Ohlmeyer said the company will leverage the existing inventory though plans for the product and new branding are still in the works. On Oct. 25 Adidas ended their partnership with Ye and released a statement claiming that the company does not tolerate antisemitism and any other sort of hate speech . At the time Adidas claimed they would immediately stop production of all Yeezy branded products and halt any payments to Ye.
0 Comments