In the lead up to this NFL season Amazon released promotional videos for its Thursday Night Football package about a new Prime ball. Star quarterbacks Justin Herbert and Matthew Stafford raved about a new football Amazon was set to roll out more oblong and aerodynamic than the traditional ball. Stafford casually tossed it 100 yards in one ad.
The spots were convincing enough that several reporters inquired to the NFL Was Amazon really introducing a new football?
Alas no. But Amazon will air its first exclusive Thursday night football game this week a marquee matchup between the Los Angeles Chargers and Kansas City Chiefs officially launching the NFL into the streaming era. The footballs will be regulation size but fans outside of Kansas City and Los Angeles will need an Amazon Prime subscription to watch the game. That means that for the first time most NFL fans on Thursday night can not pick up their remote and flip to the game on TV. Amazon one of the countrys largest tech companies and commerce giants is paying more than $1 billion this season for a package of exclusive Thursday night games to broadcast the NFL Americas most popular TV show. The rationale to boost its Prime membership which was first introduced for free shipping and now has some 200 million subscribers worldwide. Amazon says 80 million households in the United States have watched at least one piece of its video content in the last year. Jeff Bezos Amazons founder owns The Washington Post.
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