Salesforce presents its latest innovations at Dreamforce 2022 Genie Net Zero Marketplace and new features in Slack in days marked by attendance and celebrity attendance.
It had to be an event to be remembered for years to come and it did not disappoint. Dreamforce, the great annual conference organized by Salesforce to showcase the latest in business software, celebrated its 20th anniversary in 2022. In addition, he recovered face-to-face attendance in San Francisco, after two years of forced virtual appointments due to the covid pandemic. The dates between September 20 and 23 had been marked for months on the agendas of CEOs and marketing directors of the main companies around the world.
As they collected their accreditations, some attendees did not hide their excitement at seeing actor Matthew McConaughey up close. The protagonist of 'Interstellar' is the visible face of the #TeamEarth campaign, launched by Salesforce to inspire companies to build a future based on sustainability, equality, recycling and digital transformation. Others managed to take a selfie with the actress Jennifer Hudson or with the model Karlie Kloss, a well-known activist for the incorporation of women in professions linked to the creation of codes. Both participated in sessions on female empowerment in the digital sector. Other leaders, such as Al Gore or the singer Bono, addressed environmental sustainability.
Lenny Kravitz and Red Hot Chilli Peppers, for their part, set the musical note for three days marked by the launch of great digital solutions, such as Genie, Net Zero Marketplace and a series of innovations for Slack. This closed three marathon days with more than 60 keynote speeches, 150,000 attendees (40,000 in person and the rest through the Salesforce platform), 72 hours of live content and more than 200 on-demand sessions. On Twitter alone they accounted for 100 million viewers. A historic event that can still be viewed for free from your Salesforce+ platform.
It was the most anticipated release of Dreamforce 2022. Salesforce Genie finally makes all customer data in Customer 360 unified in real time. A giant leap in digital management that will allow a more personalized and fluid treatment, as well as a better customer experience from the first moment and through the entire funnel . Currently, customer data is stored tightly based on where it was collected. There are the traces they leave in their interactions on social networks on the one hand, the experiences in the physical store on the other, the visits and purchases in e-commerce, on the other. And so all the possible interactions they have had in their lives with a certain company. This fragmentation creates unnecessary duplication and makes it impossible to customize the service.
Leading companies in their respective sectors, such as Ford, L'Oréal, Formula 1 or the PGA Tour, are already using Genie to reinvent the way they connect with their customers.
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