The deal comes with the launch of a new CoComelon title added to Igloo Books' popular Storybook Advent Calendar range for the 2022 holiday season. This format also includes the bestselling Disney Storybook Advent Calendar, Princess Storybook Advent Calendar, and Marvel Storybook Advent Calendar titles.
Each Advent Calendar includes 24 brand-new story and activity books to unwrap every day leading up to Christmas, featuring popular characters from the CoComelon franchise. Retailers are recommended to place their orders now, in anticipation of the product selling out.CoComelon is part of the award-winning global entertainment company, Moonbug Entertainment. Founded in 2018, Moonbug has TV shows on more than 150 platforms globally. CoComelon's catchy songs and videos teach pre-schoolers letters, numbers, animals, and more with the help of main character JJ and his friends and family.
Paul Gregory, Igloo Books CEO said: "We are incredibly excited to partner with Moonbug and their fantastic brand, CoComelon. The brand is a firm favorite with children, and we hope that our best-selling Advent Calendar format will see strong success and form the foundations of a long-running partnership with the brand."Katie Wilkinson, Head of Publishing at The Point.1888 said, "We're thrilled to welcome Igloo Books to the ever-growing list of CoComelon licensees. This is a fantastic opportunity to create a new publishing offering to the millions of CoComelon fans in the run up to Christmas."
The CoComelon Story Book Advent Calendars are available to pre-order now for consumers on major online retailers and officially go on-sale November 1st, 2022. Retailers can place orders by contacting the Igloo sales team at inquire@igloobooks.com. Igloo Books is distributed in the US and Canada by Simon & Schuster.
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