While many entrepreneurs see failure as a sign of defeat Lisa Odenweller saw a wealth of opportunity. Even in the middle of a pandemic.
As a fourteen year wellness industry veteran Odenweller saw early success with the launch of California based superfood cafe Beaming in 2011 but it had already taken a few decades working in e-commerce and tech to get there.
During an annual physical at the age of 38 I shared with my doctor that I was experiencing some significant health challenges she explains. I had gained weight despite eating healthy and exercising every day was often bloated and inflamed exhausted had unexplained body aches and pains and my hair was falling out.I will never forget my doctors response when she laughed and said Oh honey welcome to getting older. This did not resonate well for me and I knew there had to be something I could do besides take medication or worse surrender to just getting older.At the same time her daughter then 12 had been on ADD medication for three years which Odenweller found unsettling.
As I was educating myself on how to take health into my own hands and heal my body through food and nutrition I learned how inflammatory foods like sugar gluten dairy processed foods too much caffeine and alcohol were negatively impacting my hormones gut health and overall well being. I also realized that removing these inflammatory foods and eating more plants might also be able to help my daughter.Within three weeks of removing these foods from both her and her daughters diet she not only felt and looked better but was able to take her daughter off of all ADD medications.It was then that I knew I had to share this information with others.
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